Kozmo
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Category:
Nayzak
Role:
Branding, Web design
Team:
Nov 2023
01
Problem Space
Background
Carnegie Hall is a prestigious venue for musicians, but it doesn’t draw many tourists. Despite affordable options like same-day and $10 student tickets, it's often incorrectly assumed to be pricey, and its local membership numbers are weak in comparison to Lincoln Center. The Board of Trustees seeks to shift its image towards accessibility and education.
Problem Statement
How might we enhance Carnegie Hall's appeal to a broader audience, emphasizing its historical significance while also engaging local communities and correcting misconceptions about its affordability?
