Meadow App (Capstone)
A postpartum wellness app promoting holistic health through culturally grounded, community-based support.
Timeline
Sep 2024 - Apr 2025, 8 months
Role
Product Designer — UX Research, UI Design, User Testing
Team
Margot Lin (Product Designer), Swathi Ram (Researcher), Leesan Sun (Researcher)
01 / Problem Space
Postpartum mothers in marginalized communities face serious wellness challenges—but existing systems often fail to listen and provide culturally connected care.
Research Question
How might we better support the wellness needs of postpartum mothers in socioeconomically vulnerable groups?
02 / Motivation & Background
Why this problem matters
Prevalence & Impact of PPD
~1 in 7 women experience postpartum depression (PPD), a condition that can adversely affect both the mother and child.
Socioeconomic Barriers to Care
Mothers from low-income backgrounds face higher risks of postpartum depression and poor health outcomes. For many, care is fragmented and hard to access, with structural barriers such as limited providers, transportation issues, and reliance on Medicaid creating gaps in support.
Disparities in Maternal Health Outcomes
Black mothers experience additional challenges shaped by systemic barriers and cultural disconnects in care. Their concerns are more likely to be dismissed or misunderstood, resulting in critical gaps in trust and treatment.
03 / Information Gathering
Literature Review
Qualitative Data Analysis
We conducted a qualitative data analysis of primary and secondary accounts on Reddit, collecting data from relevant subreddits and finding the main themes to be:
Importance of a Doula
Willingness to Ask for Support
Need for Self-Advocacy
Personal Advice
Competitive Analysis
Overview
We also conducted a competitive analysis of existing apps and platforms in our problem space, evaluating each based on what it is, what it targets, main features, functionalities, personalization, and cost. In this stage, we also researched and reached out to local groups, programs, and resources.
Expert Interviews
Overview
Sensory-sensitive individuals demonstrate heightened responses to stimuli, and often struggle at public events not designed with their needs in mind. This sensitivity can hinder their participation, causing them to miss out on valuable experiences and community engagement.
Findings & Insights
Overview
Sensory-sensitive individuals demonstrate heightened responses to stimuli, and often struggle at public events not designed with their needs in mind. This sensitivity can hinder their participation, causing them to miss out on valuable experiences and community engagement.
01 / Problem Space
Designing a seamless user experience for AI-Powered job matching platform
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02 / Problem Statement
How can we better support the wellness needs of postpartum mothers in socioeconomically vulnerable groups?
