Samsung S21 Launch Campaign

To promote the introduction of Samsung Galaxy’s S21 Series, we were tasked to propose a local launch campaign to sync with Samsung’s global communication. With rapper E.SO and YouTuber MC Jeng, we showcased the phone’s powerful new features and accessories by taking these best buds on a road trip. Welcome to the Everyday Epic.

Advertising

Campaign

Role:

Art Direction, Design

Timeframe:

Dec 2020 - Jan 2021

Team:

Creative Director: Jacky Chen

Art Director: Lackers Lee

Copywriters: Grace Chien, Amy Liu

Agency: Ogilvy Taiwan

Trailer ↓
Video ↓
Trailer ↓
Video ↓

Communication Flow

Teaser: Social Media
Preorder: Flagship Store Media Event
Preorder: Influencer Collaborations & Unboxings
Product Launch & Local Campaign
Sustained Campaign

Let’s work together!

magsmia990@gmail.com

Let’s work together!

magsmia990@gmail.com

Let’s work together!

magsmia990@gmail.com

Let’s work together!

magsmia990@gmail.com