Samsung S21 Launch Campaign
To promote the introduction of Samsung Galaxy’s S21 Series, we were tasked to propose a local launch campaign to sync with Samsung’s global communication. With rapper E.SO and YouTuber MC Jeng, we showcased the phone’s powerful new features and accessories by taking these best buds on a road trip. Welcome to the Everyday Epic.
Advertising
Campaign
Role:
Art Direction, Design
Timeframe:
Dec 2020 - Jan 2021
Team:
Creative Director: Jacky Chen
Art Director: Lackers Lee
Copywriters: Grace Chien, Amy Liu
Agency: Ogilvy Taiwan